We need at minimum, 3 different selfies (preferably 5-8), ideally on a job site, or even on a roof. The images below, albeit somewhat generic have resulted in multiple 6-figures in roofing job revenue. Real, friendly images of people resonate with homeowners. The more an ad looks like an ad, the faster someone will scroll right by it.

**The photos do not necessarily have to be you. If you have a team/employee/crew member who you feel would look better on camera, the photos can be of that person(s) if need be.

**Make sure you smile in the photo, you need to look friendly and unassuming.

**If you have team photos, or photos of your team/crew members on a job, send those to us also, they convert really well and build trust with the homeowner that you are not some fly-by-night company.

We need several different images because we test multiple different ad creatives to see which combination of image and ad copy works the best. This is crucial in optimizing your campaign(s)!

Video can convert at a much higher clip than image-only ads sometimes, as such, we want to create a video in your campaign as well. We can do all kinds of cool stuff with video, like targeting people who have watched a certain percentage of the video with new/different ads.

Here is an example below. We recommend doing the video outdoors on a nice day, or at a job site, just walk around and talk to the camera. Just be yourself, and do not come off as salesy.

When you are dealing with the general public, people are skeptical sometimes about who you are and if your roofing company is legit. Any opportunity you have throughout your ads or landing page to disarm their fears or skepticism should be taken advantage of.

The example video below is a video we will use in your funnel, right before the page where they schedule their estimate. The purpose of the video is to simply explain to them what to expect, and/or what happens next after they schedule their estimate.

We have seen simple videos like this increase funnel conversions by over 25%, which could easily be an extra 6-figures in revenue from the same ad spend. We want to make the most out of every penny you are spending on ads, and videos like this help us do that.